Rinchin Yesui is a Mongolian fashion brand that was established in 2016. Since opening, Rinchin Yesui has successfully been innovating Mongolian traditional costumes with combination of classic Mongolian patterns and modern clothing trends.
Rinchin Yesui works towards creating a combination of unique experiences of youth, beauty, self-confidence and unforgettable moments through its own ambient brand personality, high quality, traditional specialties.
RY: COUTURE WITH CULTURE
Innovation with personality
Essence with trends
Products with soul
RY logo is a visualization of RY letter (initials of brand name) in Zooson khee (Coin pattern); Mongolian traditional symbol that represents ever lasting peace, happiness, richness and growth.
Rinchin is a founder’s father’s name. It means valuable treasure in Tibetan language.
Yesui is a founder’s own nickname. It means grandeur, perfect, angelic melody. It was also a name of Great Genghis Khan’s queen.