Mrs. R.Otgonlkham, the founder of “Rinchin Yesui” brand, has established this brand and the company from the way she had taken inspirations from her mother, who used to care her own national costumes in a very elegant and luxurious way. The Rinchin Yesui’s goal is to combine national costumes with modern European costumes in order to create an innovative culture that reflects national characteristics, and to introduce them into an everyday use, and to promote Mongolian-style clothing around the world. Since its’ establishment, Rinchin Yesui brand has been introducing new their new collections every season and has produced over 1000 unique custom made garments for their valuable customers.